siOPTICA GmbH, headquartered in Jena, Germany, specializes in developing switchable privacy display solutions for various applications including ATMs, Point of Sale (POS) systems, automotive displays, and mobile devices. The company serves a diverse range of clients who require enhanced privacy and security for their display technologies. Operating in the niche market of privacy display solutions, siOPTICA has established itself as a leader in digital innovation, recognized by the renowned F.A.Z. Institute. The business model revolves around the development and sale of advanced display technologies that can switch between privacy and public modes, thereby providing versatile solutions for industries that prioritize data security and user privacy. Revenue is primarily generated through the sale of these specialized display products and solutions to businesses and manufacturers in the financial, retail, automotive, and mobile sectors.

Keywords: switchable privacy display, ATMs, POS systems, automotive displays, mobile devices, digital innovation, data security, user privacy, display technology, specialized solutions.