Atento is a leading global provider of customer relationship management (CRM) and business process outsourcing (BPO) services, with a strong presence in Latin America. The company operates in 14 countries, managing nearly 100 customer service locations and employing around 150,000 people. Atento serves approximately 400 clients, primarily multinational corporations in sectors such as telecommunications, banking, and finance. The company offers a comprehensive suite of services that include customer care, sales optimization, collections, and intelligent automation. Atento leverages advanced technologies like artificial intelligence, data science, and digital marketing to enhance customer engagement and drive sales conversions while reducing costs. The business model focuses on providing end-to-end solutions that track and improve the entire customer journey, integrating both digital and traditional channels for effective and agile consumer relationship management. Revenue is generated through long-term contracts with clients, offering tailored solutions that address specific business needs.

Keywords: CRM, BPO, AI, analytics, customer engagement, sales conversion, digital marketing, automation, multinational, Latin America.