Electric Imp operates in the Internet of Things (IoT) market, providing a comprehensive platform for designing, developing, and deploying connected devices. The company serves a diverse range of clients, including manufacturers, developers, and enterprises looking to integrate IoT solutions into their products and services. Electric Imp's business model revolves around offering a suite of tools and services that simplify the process of bringing IoT devices to market. This includes hardware modules, software development kits, and cloud services that ensure secure and scalable connectivity. The company generates revenue through the sale of its hardware modules, subscription fees for its cloud services, and professional services for custom solutions. By addressing complex challenges in connectivity, security, and lifecycle management, Electric Imp enables its clients to focus on delivering value through their IoT applications rather than dealing with the intricacies of IoT infrastructure.

Keywords: IoT, connectivity, security, lifecycle management, hardware modules, cloud services, rapid deployment, scalable solutions, cellular IoT, global connectivity.