Fairphone is a tech startup that operates in the mobile phone industry. The company designs and manufactures smartphones with a focus on sustainability and ethical sourcing. This means they prioritize using materials that are both environmentally friendly and sourced from fair trade suppliers. They aim to reduce e-waste and promote longer-lasting devices by making their phones modular, meaning parts can be replaced individually, extending the phone's lifespan.

Fairphone targets consumers who value sustainability and ethical business practices. They also appeal to corporate clients who want to align their company values with ethical and sustainable practices. The company operates primarily in the European market, but their online presence allows them to reach a global audience.

The business model of Fairphone is straightforward. They generate revenue by selling their sustainably designed smartphones and accessories directly to consumers and businesses through their website. They also offer discounts for newsletter subscriptions, encouraging repeat purchases and fostering a loyal customer base.

In addition to selling phones, Fairphone is also involved in various projects aimed at promoting sustainability and fair trade in the tech industry. They communicate these initiatives through their newsletter, which also serves as a marketing tool to keep their community engaged and informed.

Keywords: Sustainability, Ethical sourcing, Fair trade, Modular smartphones, E-waste reduction, Corporate social responsibility, Direct-to-consumer sales, Newsletter marketing, Tech industry, European market.