Founded in 2017, FortePhest is a biotechnology company specializing in crop protection. The company develops innovative products to control both regular weeds and those resistant to herbicides. By exploring novel Mechanisms of Action (MOA) discovered in plants, FortePhest aims to provide potent, environmentally friendly, and sustainable solutions that can improve crop productivity. The company's technology is based on research conducted by world-class teams of scientists from Cornell University, The Weizmann Institute of Science, and the Hebrew University of Jerusalem.

FortePhest's products are inspired by natural plant protectors and are designed to be both effective and eco-friendly. The new MOA allows users to control both sensitive weeds and those resistant to currently available herbicides. This approach not only addresses the growing problem of resistant weeds but also ensures that the solutions are safe for the environment and human health.

The company primarily serves agricultural clients who are looking for sustainable and effective weed control solutions. Operating in the agricultural biotechnology market, FortePhest's business model involves the research, development, and commercialization of its proprietary crop protection products. Revenue is generated through the sale of these products to farmers and agricultural businesses.

Keywords: biotechnology, crop protection, herbicide-resistant, sustainable, eco-friendly, Mechanisms of Action, agricultural clients, weed control, innovative, research-based.