Forter is a technology startup that operates in the e-commerce sector, providing a suite of services aimed at protecting online businesses from various forms of fraud and abuse. Its primary clients are online retailers and businesses that conduct transactions over the internet.

The company's services include identity protection, fraud management, abuse prevention, payment optimization, and chargeback recovery. Identity protection is designed to prevent unauthorized access to accounts and fraudulent purchases. Fraud management involves making instant approve/decline decisions to stop fraudsters and reduce chargebacks. Abuse prevention identifies and stops unauthorized resellers, coupon abusers, and repeat refund abusers. Payment optimization aims to build trust with banks and card networks to improve conversion rates and maintain compliance with Payment Services Directive 2 (PSD2), a European regulation for electronic payment services. Lastly, chargeback recovery automates the process of disputing and winning chargeback claims.

Forter operates on a business-to-business (B2B) model, making money by charging businesses for its services. The pricing likely varies depending on the size of the business and the volume of transactions it processes.

In summary, Forter is a comprehensive fraud and abuse prevention service for online businesses, offering a range of solutions to protect revenue and improve customer experience.

Keywords: E-commerce, Fraud Prevention, Identity Protection, Abuse Prevention, Payment Optimization, Chargeback Recovery, Online Retailers, B2B, PSD2 Compliance, Transaction Security.