PowerON is an innovative startup specializing in the development of soft actuators and sensors using dielectric elastomers. These advanced materials, often referred to as artificial muscles, are capable of generating large strains and are highly flexible. They are powered by electrical charges and can be used in a variety of applications, particularly in the field of robotics.

The company primarily serves clients in the industrial automation sector, providing solutions that enhance the functionality and sensitivity of robotic systems. By integrating their soft and flexible skins into robots, PowerON enables these machines to have a sense of touch, similar to human fingertips. This capability allows robots to feel and identify objects, significantly improving their interaction with the environment.

PowerON operates in the high-tech market, focusing on industries that require advanced automation and robotic solutions. Their business model revolves around the development, manufacturing, and sale of these dielectric elastomer-based products. They generate revenue through direct sales to industrial clients, as well as through partnerships and collaborations with other companies in the automation and robotics sectors.

The company was founded in 2019 by a team of experts in bioengineering and biomimetics, including Dr. Katie Wilson, the CTO, and Iain Alexander Anderson, the Chief Scientist. Their combined expertise has driven the scientific advancements that underpin PowerON's innovative products.

PowerON is actively involved in industry events and trade shows, such as the "All About Automation" event in Heilbronn, where they showcase their latest technologies and network with potential clients and partners.

Keywords: dielectric elastomers, artificial muscles, soft actuators, soft sensors, robotics, industrial automation, flexible skins, touch sensing, bioengineering, PowerON.