R3 is a technology firm that specializes in distributed ledger technology (DLT), commonly known as blockchain. The company's primary product is Corda, a blockchain platform designed for businesses to create and manage digital assets and currencies. Corda is trusted by regulated institutions worldwide for its ability to facilitate faster settlements and automate complex business processes.

R3 operates in the financial services market, serving a diverse range of clients from both the public and private sectors. Its clients include some of the world's largest banks, such as HSBC, which uses Corda to offer tokenized gold. R3's platform has also been used for live digital bond issuance on Euroclear’s D-FMI platform and the Swiss Digital Exchange (SDX).

The company's business model revolves around providing blockchain solutions that meet the specific needs of its clients. This includes offering a green blockchain platform based on a peer-to-peer consensus mechanism and developing a platform that meets the National Institute of Standards and Technology's cryptographic standards.

R3 makes money by selling its Corda platform and related services. These services include professional services where R3's team designs, develops, and deploys live applications (CorDapps) on the Corda platform.

In summary, R3 is a leading player in the blockchain technology space, providing innovative solutions that enable businesses to digitize assets and streamline complex processes.

Keywords: Blockchain, Distributed Ledger Technology, Corda, Digital Assets, Tokenization, Financial Services, Regulated Markets, Professional Services, Digital Transformation, Cryptographic Standards.