Signal AI is a startup that operates in the field of artificial intelligence (AI) and data analytics. The company's primary offering is an External Intelligence platform that uses AI to analyze vast amounts of data from various sources such as news, social media, blogs, broadcasts, and regulatory documents. The platform's purpose is to identify critical signals or trends that can help businesses anticipate risks and opportunities, thereby enabling them to make more informed and confident decisions.

Signal AI serves a broad range of clients, including business leaders and decision-makers who often struggle to make sense of the increasing volume and velocity of data. By 'shrinking the internet', the platform allows these clients to understand external risks and opportunities better and avoid making decisions in the dark.

The company's business model revolves around providing its AI-driven External Intelligence platform to clients on a subscription basis. This platform helps clients understand the media interest in topics relevant to their business, anticipate future trends, and make strategic recommendations based on data. In essence, Signal AI makes money by helping businesses navigate the complex world of data and make better decisions.

Keywords: Artificial Intelligence, Data Analytics, External Intelligence, Decision Making, Risk Management, Opportunity Identification, Subscription Model, Strategic Recommendations, Media Analysis, Data-Driven Decisions.