Syncapse, operating in the digital advertising sector, provides a comprehensive suite of software solutions designed to manage media across all social platforms. The company primarily serves clients in the retail and consumer packaged goods (CPG) industries. Syncapse's core product, the Iris software suite, is recognized for its ability to integrate social media, display, and video advertising, offering performance insights and media management around the clock. The business model revolves around both technology and managed services, generating revenue through software subscriptions and service fees. Syncapse has a strong client base, including 81 of the AdAge 100 Leading National Advertisers and 14 of the top 25 US companies ranked in the Fortune 500. The company operates in a competitive market but distinguishes itself through award-winning technology and a values-based culture.

Keywords: digital advertising, social media, retail, CPG, software suite, media management, performance insights, managed services, AdAge 100, Fortune 500.