TipRanks is a financial technology startup that operates in the investment research market. The company provides a platform that offers a range of tools and data to help individual investors make informed decisions. TipRanks serves a broad spectrum of clients, from novice investors to seasoned professionals, by making institutional-level research tools accessible to everyone.

The company's platform includes features like stock and ETF screeners, technical analysis tools, daily analyst ratings, and insider trading trackers. It also offers calculators for dividends, options profit, compound interest, auto loans, and student loans. These tools help users to analyze and compare stocks, ETFs, and dividends, track market trends, and calculate potential returns or costs.

TipRanks also provides a unique ranking system for financial experts, including analysts, bloggers, corporate insiders, hedge fund managers, research firms, and individual investors. This feature allows users to follow top-performing experts and gain insights from their strategies.

The company operates on a freemium business model. Basic features are available for free, while advanced features and data are accessible through paid subscriptions. TipRanks also offers enterprise solutions for online brokers and has an affiliate program.

In summary, TipRanks is democratizing investment research by providing retail investors with powerful tools and data that were once only available to institutional investors.

Keywords: Investment Research, Financial Technology, Stock Analysis, ETF Screener, Dividend Calculator, Expert Ranking, Insider Trading Tracker, Freemium Business Model, Enterprise Solutions, Affiliate Program.